The Basics
Who you are and how we reach you. This is the only section with required fields.
Cities, counties, a radius, statewide, or nationwide.
Including you, plus any subs or part-time help.
Say it the way you'd say it to a neighbor, not the way you'd write it on a brochure.
Your Customers
A website only works if it speaks to the right person. Help us picture who's on the other end.
Homeowners, property managers, general contractors, municipalities, other businesses — and roughly what size or budget.
The most profitable or most enjoyable jobs. We'll aim the site at these.
Just as useful. A good site filters out the wrong calls.
This usually becomes the headline on your homepage, so be honest rather than modest.
Websites if you know them. We'll look at what they're doing well and where there's room to beat them.
What You Have Now
Existing accounts, domains, and logins. Don't send us any passwords — we'll handle access securely later.
GoDaddy, Namecheap, Google Domains, Wix — or "not sure."
What This Project Needs To Do
A website is a tool, not a brochure. Tell us the job you're hiring it for.
Call, fill out a form, book a time, request a quote, buy something, apply for a job.
Be as concrete as you can — "five more quote requests a month," "stop losing bids to nicer-looking companies," "quit answering the same question twenty times a week."
Scope & Features
Check what you think you need. We'll tell you honestly which of these actually earn their keep for a business like yours.
One per line. Put the moneymakers first.
Some businesses don't want prices published, don't want a contact form, or don't want their cell number online. Tell us now.
How Your Day Actually Runs
This section is where we find the time savings. Most of it has nothing to do with the website — it's about the office work behind it.
From the first call or message to the point they're booked. Who touches it, and how long does it take?
Retyping the same information, chasing paperwork, answering the same question, building the same report.
List as many as you can. These become FAQ content, and they're exactly what an AI assistant could answer for you.
Everything counts — QuickBooks, Excel, a paper calendar, a whiteboard, a group text, Jobber, ServiceTitan, Google Sheets.
Look & Feel
Design taste is hard to describe in the abstract, so we'll work from examples.
They don't have to be in your industry. "The photos are huge" or "it's easy to find the phone number" is exactly the kind of note we need.
From your truck, sign, or logo. Approximate is fine.
Content & Proof
Content is the single most common reason website projects stall. Being realistic here keeps your launch on schedule.
Google, Facebook, emails from happy customers, anything.
These build trust fast. List everything, including license numbers you'd want displayed.
What made them notable, and do you have photos?
Timeline, Budget & Decisions
Straight answers here let us recommend the right scope instead of guessing at it.
A busy season, a trade show, a rebrand, an ad campaign, a truck wrap going to print.
A partner, a spouse, a board. Better to bring them in early.
Tell us what went wrong so we don't repeat it.
Send Us Your Answers
One click sends everything to us. We'll read through it and come back with a recommendation and a fixed price before any work starts — usually within two business days. If you'd like a copy for your own records, preview or download your answers first.